You Seriously Need SSL & Why It Matter

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private.

SSL is the magic that puts the HTTPS in front of your state and what gives your site the little green lock icon letting your visitors know your site is secure. Google will put warnings on your input forms and lower your search rank score if your site is not secure!

SSL can also provide another level of validation and verification that you are dealing with a real, legitimate person or business.  The Extended Validation Certificate (EV) has extra verification steps performed by globally trusted certificate authorities that help to build trust between the website and its visitors.